As much as I would love to report that all you have to do is build a good site and then just sit back and wait for the customers to rush in, we know that is not true. We have to actually do some things to make sure people see our site and buy our products. There are plenty of methods to do this, like social media ads or Google Ads, but I want to share a different strategy.
Get influencers to influence
Work with influencers. I am not talking about the Kardashians — it’s not about how big the following is, but rather if they can sell. Sometimes these types of influencers are called micro-influencers because they don’t have as many followers, but they have a lot of influence in their smaller community and can motivate their community to take action and buy.
This is just another reason you need to know who your ideal customer is, as you need to make sure your brand matches up to the influencer. They could have a lot of influence, but if they don’t want what you have, it will not be a successful partnership.
With an influencer, I suggest setting up the partnership where you create an offer that is a win-win-win. Their community gets a discount, so it feels special, the influencer gets a percentage of sales to make it worth their effort, and you get a profitable sale that helps people fall in love with you.
Customer experience
Ultimately, the main key to a successful e-commerce integration is to focus on the entire customer experience. This is the experience your customer has from the moment they find out about the platform to the follow-up that should occur after they have the product. The more you work on this from the customer’s point of view, the more success you will have.
Look at policies, procedures, and FAQs with an empathetic eye and even get feedback from actual users. Your site should always be designed to focus on the user experience and why you do that for your customer’s sake, not yours. This is everything, from how your website operates and the wording they see to how responsive you are to their inquiries and how kind you are with the interactions you have with them. If someone doesn’t feel important, they might not complete the sale, and unlike a face-to-face interaction, you will have no idea that you lost it.
With the process above, you can add e-commerce to your business to help it grow. The saying goes, “When the going gets tough, the tough get going.” I know you all are tough, so get going on ways to grow your business, with e-commerce being a centerpiece to your new contactless buying experience.
Learn more: The Ideal Customer Profile for Online Stores
