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Deciding to Add Promotional Products to Your Business
Eventually, most entrepreneurs come to the epiphany that they spend too much time in the business and not enough time working on the business.…
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Make it Your Business: Are You the HERO in Your Business?
Strong leadership can be the solution to most problems a company might face. But from whom that leadership will come…
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Marketing Basics for Your Business
Oftentimes, marketing is an afterthought for small businesses, but it should really be leading the business. Nothing happens until an…
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What is a simple marketing strategy to implement on a small budget?
Something that might cost a little bit of money but is well within someone’s budget are open houses or customer…
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Make It Your Business: Checking the Pulse of Your Business
So, a few months back I’m guessing you renewed your annual New Year’s resolution to get back into shape. To…
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Tips
Seek Fresh Testimonials to Market Your Business
One of the easiest things you can do to market on a tight budget is to solicit referrals and testimonials.…
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Tips
The Positives of a Negative Facebook Page
One idea to combat negative reviews is to have a regular Facebook page for your company, along with a second…
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Tips
How to Handle a Bad Online Review
In this day and age, we see more and more people venting their disappointments about the places and stores they…
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Tips
Best Bookkeeping Programs for Small Businesses
Long gone are the days where people would do their own ledger; QuickBooks makes it easier to do the accounting.…
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Make It Your Business: In Praise of Customer Convenience
People who work out with a personal trainer often find convenience to be a key factor in determining how long…
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Accounting Advice for the Small Business
Nothing beats having a good accountant. You may not be big enough to have your own CFO or controller or…
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Generate a Unique Tagline for Your Business
Taglines are words that should complement a business’s name and logo and can be a business asset if crafted correctly.…
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How does a business know if a customer account is in jeopardy?
If any of the six warning signals present themselves, that’s an account that is in jeopardy of being lost, and…
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How do I gather information about a client without seeming too pushy?
It’s all about asking the right questions at the appropriate times in the sales process. Those critical times are when…
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Make it Your Business: The Do’s and Don’ts of Raising Prices
With the ongoing growth in the economy and some companies in the sign and digital graphics industry reporting their best…
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Make It Your Business: Business Lessons from My Italian Mother
I was born into a blue-collar, middle-class Italian family in New Joisey. And I consider myself the luckiest person in…
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