Cheryl Kuchek

Just My Imagination DeZigns

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond, and Sublimation for Beginners and Beyond, the first of its kind to focus on sublimation, hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more.

Education

Cheryl KuchekDecember 13, 2021

How to Urge Customers to Purchase Sublimatable Gifts

Sublimation gives you the ability to personalize any sublimatable substrate that you offer, and that alone can enhance your customer’s…
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Education

Cheryl KuchekAugust 19, 2020

How to Sublimate Pillow Covers

Custom pillow covers are excellent for almost any gift-giving event to celebrate or honor the occasion. Whether it is a…
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Cheryl KuchekMay 1, 2020

What’s New in the Sublimation World

When you happen upon what I call a game-changer for sublimation, you just have to share it. The buzz in…
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Cheryl KuchekFebruary 18, 2020

What are some ways a retailer can market outside the box?

If you own a retail store, consider having a VIP customer appreciation day or maybe an Invitation Only event. There…
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Cheryl KuchekFebruary 13, 2020

How can a digital decorator put a new twist on an old product or design?

How can you put a new twist on the same old selling promotions, especially when you want to stay relevant…
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Cheryl KuchekJanuary 31, 2020

How effective are watermarks at protecting an image from theft on the web?

There are numerous ways to copy an image off of the web, so if a person wants your image, they…
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Cheryl KuchekJanuary 7, 2020

What should be noted about laser cutting an image for sublimation?

There are a couple of ways to go about cutting sublimated images out on your laser. One way is to…
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Cheryl KuchekNovember 26, 2019

What should decorators keep in mind when setting up a dedicated space to do business?

Setting up a place for your business is essential for your success. Typically, when something such as sublimation has been…
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Cheryl KuchekNovember 14, 2019

What should I do to properly prepare my materials for sublimation?

Tips before printing and pressing: Print on regular paper to check for sizing. Be sure your image is mirrored. Peel…
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Cheryl KuchekOctober 4, 2019

What can I do to cool down a mug after sublimating?

To dip or not to dip, that is the question. Some say that dipping the sublimated mug in warm water…
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Cheryl KuchekJuly 16, 2019

What are watermarks and what are they used for?

A watermark is a logo or text inserted on a photo for the means of identification as well as a…
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Cheryl KuchekJune 27, 2019

Steps to Starting Your Own Business

No matter how much you prepare and do the research, you still may never fully feel ready to start your…
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Cheryl KuchekMay 3, 2019

What substrates should I stay away from when engraving with a CO2 laser?

Substrates to stay away from processing on a CO2 laser include fiberglass reinforced plastic (RFP) and carbon fiber. Plastics that…
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Cheryl KuchekApril 26, 2019

Outsourcing Large-Format Sublimation Jobs

The size of images (and final products) you can create is dictated by the size of your printer and heat…
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Features

Cheryl KuchekApril 15, 2019

Stimulate Summertime Sales with Sublimation

While not a traditional holiday season, summer holds numerous marketing opportunities. Those summer days of barbequing, wearing flip-flops, and drinking…
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Cheryl KuchekMarch 29, 2019

Setting Up Your Storefront to Sell

If you have a storefront, setting up vignettes with a combination of sublimated items and other products you currently stock…
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