EducationQ&A

How can a digital decorator put a new twist on an old product or design?

How can you put a new twist on the same old selling promotions, especially when you want to stay relevant in the marketplace and with your customers? 

One way to take it up a notch is taking traditional colors, then adding a bold color to the mix. Isn’t it all about being creative and a bit catchy for every season, standing out above the competition? Sometimes stepping out of your comfort zone and designing something differently than you have in the past may bring a surprising result with not just your current customers but new ones as well. 

   —Just My Imagination DeZigns

Cheryl Kuchek

Cheryl Kuchek

Just My Imagination DeZigns

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond, the first of its kind to focus on sublimation, hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more.

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