The Industry’s Latest Hires and Promotions

Help us welcome and congratulate these individuals on their positions

HassanRmaile avery 2 e1589486704892
Hassan H. Rmaile

Avery Dennison promotes Hassan H. Rmaile to VP and GM of Label and Graphics Materials, Europe, the Middle East, and North Africa. He replaces Jeroen Diderich, who has relocated to the U.S. to take the role of VP and general manager of LGM North America.

Hassan has been part of the Avery Dennison management team since 2016. He was previously vice president and general manager for Global Graphics and Reflectives Solutions and before that Global VP R&D, Innovation & Corporate Venturing.

Wayne Colbath
Wayne Colbath

Continental Grafix USA, a manufacturer of specialty adhesive-backed media for the graphics industry, welcomes Wayne Colbath as its national sales manager for the U.S. Colbath is responsible for sales growth in the southeast, southwest, and western United States, as well as managing strategic partnerships nationally.

He brings more than 20 years of experience in the digital printing space. His experience includes four years at Kornit Digital, as well as 16 years at Drytac.

According to the company, Colbath joins Continental Grafix USA at a critical time as the company works to meet the demand for Walk&Wall, a floor graphic solution.

Wayne Colbath can be contacted by email at

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Steve DeBlasi

Universal Lighting Technologies Inc. adds Steve DeBlasi as its director of
distribution sales for the Western United States and Western Canada territory. In his role, DeBlasi works to expand the channel and support the growth of Universal’s LED lighting solutions.

With more than 30 years of sales experience, DeBlasi has worked closely with a wide range of customer sets such as OEMs, consulting engineers, architects, distributors, agents, and end-users.



Allee Bruce

Alexandria Bruce

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