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Sentinel Capital Partners Acquires L2 Brands

"We are excited to partner with Sentinel for the next phase of L2's journey," states L2 President Pete Waldron

L2 Brands
(Image: L2 Brands)

Sentinel Capital Partners, a private equity firm, announces the acquisition of L2 Brands, makers of apparel and headwear for the collegiate, destination and leisure, and corporate markets. The financial terms of the deal were not disclosed.

“L2 has a three-decade reputation for offering leading brands, excellent customer service, and high-quality products,” states Sentinel Partner John Van Sickle. “Sentinel is excited to partner with L2 and its talented management team for its next chapter of growth.”

Founded in 1991, L2 Brands creates customized products that are said to connect consumers with the schools, destinations, and traditions they love.

“We are excited to partner with Sentinel for the next phase of L2’s journey,” states L2 President Pete Waldron. “Sentinel’s proven experience and outstanding record working with similar consumer businesses will enable us to accelerate our growth.”

L2’s two brands — League and Legacy — offer lines of custom apparel and headwear. League was founded in 1991 and is said to draw its brand inspiration from the “All-American” lifestyle. Legacy was launched one year later and focuses on customized headwear and winter knits.

“I am incredibly proud of the brand stewardship, operational excellence, and passionate team that we have built at L2,” says Legacy founder and L2 CEO Paige Wingert. “Our company is well-positioned to capitalize on its differentiated business model and the strong and sustainable momentum we enjoy in our markets.”

BMO Capital Markets served as financial advisor to Sentinel.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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