OSI Creative’s Joe Baksha Draws the Curtain on a 50-Year Career

Joe Baksha actually started in his family's printing business back when he was 12 years old; now, he's stepping aside after many successful years leading OSI.

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Irvine, California-based OSI Creative, a designer of custom packaging, point-of-purchase and point-of-sale displays and promotional items, announces the retirement of its president and CEO, Joe Baksha, effective March 31.

The company says Baksha will be succeeded by John Kellogg, the company’s current chief operating officer.

Baksha has 35 years of experience in executive positions with companies providing supply chain management solutions for displays, promotions, consumer products, printing and packaging. He joined OSI as president and CEO in 2010, and the company says that under his leadership, OSI has grown at a compound average growth rate of 20 percent over the past nine years. Also, it has expanded beyond its Irvine base to open facilities in Chicago, Memphis and New York, and the company now has global execution capabilities throughout Europe, South America and Asia.

Behind Baksha’s knowledge of the industry and expertise in all aspects of the business, his company says, it has been able to achieve that growth both organically and through mergers and acquisitions.

“Joe has done an amazing job of leading the company,” says Kellogg, who’ll soon be filling his shoes. “He has positioned OSI to move to the next level through global expansion and product extensions. Building on this strong foundation, we will continue to focus on our customers’ brand execution by providing the most comprehensive and differentiated offerings in the market.”

Kellogg joined OSI Creative as chief operating officer in October 2018. He has nearly three decades’ experience in the printing, packaging, distribution and display industries, with companies ranging from the Fortune 50 to entrepreneurial start-ups.

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Tony Kindelspire

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