Dave Saracino Joins iPROMOTEu

Saracino will take on the role of senior vice president of affiliate sales and support.

Dave Saracino (Image courtesy of iPROMOTEu)

iPROMOTEu announced that industry veteran Dave Saracino will be joining the organization as its senior vice president of affiliate sales and support, effective May 6.

Saracino held marketing and sales leadership roles of increasing responsibility for over 35 years with Koozie Group (previously BIC Graphic), retiring from the supplier in 2020. Unable to stay away from promotional products for long, he returned to the industry in 2021 and has helped develop a corporate strategy focused on enhancing revenue, culture, and EBITDA in executive positions with suppliers like Charles River Apparel.

The company stated that, over the course of his career, Saracino has become well-known throughout the industry as a compelling sales leader who is motivated to guide others to win and succeed.

“I’ve had the pleasure of working closely with iPROMOTEu as a supplier partner for years and have always appreciated how the organization prioritizes the success of its Affiliates, staff, and vendors,” said Saracino. “Moving to the distributor side of the industry is an exciting new challenge, and I look forward to joining the executive leadership team in strengthening their collaborative culture and advancing the growth of the iPROMOTEu Affiliate network.”

In the role, Saracino will lead the iPROMOTEu affiliate sales development and support teams, directly reporting to iPROMOTEu’s chief executive officer, Lori Bauer. In addition to accelerating growth within the network, he will spearhead new initiatives to ensure all Affiliates have the support they need to succeed.

“After an extensive candidate search, our team concluded that Dave’s ability to lead people, build relationships, cultivate a winning culture, and produce sales results make him a perfect fit for this role,” Bauer commented. “I am confident he will bring tremendous value to iPROMOTEu Affiliates and our organization as a whole, further rounding out our already stellar executive leadership team, and infusing it with additional expertise that will drive our company forward as an even stronger powerhouse in the industry.”

In addition to a history of sustainable sales growth and effective leadership, Saracino has held various board positions and earned numerous accolades throughout his career, including an ASI Counselor Lifetime Achievement Award in 2016. Saracino will hit the ground running, meeting with Affiliates, preferred vendors, and staff at the iPROMOTEu Supplier Showcase in Orlando from May 6-8.

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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