Imperial named top headwear brand by Association of Golf Merchandisers
This marks the ninth consecutive year Imperial has earned the top honor from AGM members.
Imperial, a designer and manufacturer of premium headwear with a heritage dating back to 1916, has again been recognized by the Association of Golf Merchandisers (AGM) as the No. 1 headwear brand for private and resort golf facilities. This marks the ninth consecutive year Imperial has earned the top honor from AGM members.
According to a press release from Imperial, the distinction is based on AGM’s annual membership study, conducted late last year and recently released. In the latest results, Imperial earned 36% of total votes, nearly three times the share of the next closest brand at 13%.
Imperial’s success is driven by an ongoing commitment to product, design, and embellishment innovation, setting the standard for performance, quality, and customization in the marketplace, From advanced fabrications and modern silhouettes to industry-leading decoration techniques, Imperial continues to expand its capabilities to help golf retailers differentiate their assortments and elevate the consumer experience while maintaining fast turnaround times and low minimums that provide flexibility for today’s golf shops.
The brand also continues to lead across all facility types, with particularly strong performance at private clubs, where it remains the top-selling headwear brand among respondents. Imperial’s momentum is further supported by its position as the #1 headwear brand in the combined on- and off-course retail golf channels, as reported by Golf Datatech.
“Being recognized by AGM members year after year speaks volumes about the strength of our partnerships and the consistency of our product,” said David Shaffer, President of Imperial. “We’re proud to lead the category by such a meaningful margin. By continuing to invest in product and embellishment innovation, while offering quick turnarounds and low minimums, we’re able to help our retail partners react quickly, stand out on the shelf, and better serve their members and guests.”
