Imaging Supplies Warehouse (ISW) announces a new, modernized logo to represent its position better while demonstrating its focus on technology and innovation within the digital decoration industry. In addition to an updated logo, ISW is implementing the use of the tagline “Led by technology… anchored by commitment.”
“ISW uses a technology-based approach in our operations to execute our ability to pick, pack, and ship in one hour. Something that’s unprecedented in our industry. The time has come to align ISW’s logo to better reflect this approach, as well as the reputation we have for our commitment to service. With the addition of new OEM products and diversified product lines, an updated logo will better represent our focus on technology and innovation,” explains Jim Tenholder, president of ISW.
ISW is a master and general distributor for various digital imaging and customization products through a dedicated network of resellers.
In addition to its rebrand, ISW announces a partnership with Polyprint USA, a subsidiary of Polyprint, a manufacturer of direct-to-garment (DTG) equipment headquartered in Greece. Through the partnership, ISW serves as a distributor for Polyprint’s TexJet DTG printers and pretreat applicators in the United States.
“We couldn’t be more excited to partner with Polyprint. The cutting-edge DTG technology coupled with their premium support will elevate the buying experience for our dealer network and their customers,” states Tenholder. “Their low maintenance, cost-effective printing solutions will truly empower garment decorators to create and be successful at a sustainable level.”