Apparel manufacturer HanesBrands names Greg Hall as the company’s chief consumer officer.
“Our top priority is putting the consumer at the center of everything we do,” says Steve Bratspies, CEO, HanesBrands. “Greg is an outstanding merchandising and marketing leader with a track record of driving growth across industries. He will be responsible for how we engage with our consumers, from our brands to our retail stores to eCommerce, and will play a crucial role in building HanesBrands into a growth-oriented, consumer-centric organization.”
Hall leads U.S. marketing and brands, eCommerce, and retail, while also building the company’s global brands Champion and Hanes.
Hall was most recently senior vice president, private brands, at Walmart, where he delivered double-digit growth on its private brand grocery business. During his 14 years at Walmart, Hall held several senior marketing and merchandising leadership roles, including chief marketing officer of Walmart.com and head of Walmart’s U.S. manufacturing initiative.
Before Walmart, Hall held leadership positions at Frito-Lay and developed and led marketing programs for its iconic brands.