General Formulations Announces Primary Sponsorship of NASCAR Driver

General Formulations has been a vinyl sponsor of Josh Williams since 2016

general formulations williams
(Image courtesy General Formulations)

General Formulations (GF), a manufacturer of pressure-sensitive films, announces its primary sponsorship of Josh Williams’ No. 78 Chevy Camaro at the NASCAR Xfinity Series race.

“General Formulations is excited to be one of the primary sponsors featured on Josh Williams’ car for the NASCAR Xfinity Series race at Michigan International Speedway,” states Matt Edwards, product manager at General Formulations. “Our AutoMark vinyl wrap film will be used to wrap Josh Williams’ No. 78 car for the race, and the graphics on the car will be highlighting our new logo that was just recently launched.”

General Formulations has been a vinyl sponsor of Williams since 2016 and has wrapped all of Williams’ cars this season.

“General Formulations has been a part of my program since the very first handprint car,” says Williams. “Their industry is an integral part of our industry, and to be in a long-term partnership with a leading brand like General Formulations has been a key piece to weekly operations.”

He continues, “Week in and week out, you see new paint schemes throughout the garages, and I always know our cars look sharp. We look forward to seeing General Formulations throughout the garages for years to come.”

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Marie Fennema

Marie Fennema is the managing editor of GRAPHICS PRO, including GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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