General Formulations (GF), a manufacturer of pressure-sensitive films, announces it is sharpening its focus through a global rebrand — and with that comes a new look and feel.
The company says its new brand is intentional, keeping with historical colors to signify the continuation of its mission statement (to provide high-quality, customer-driven solutions with exceptional service to the graphics industry), and the two dashes highlight its two main product categories: GF Print Solutions and GF Cut Solutions.
“It’s truly an exciting time for General Formulations,” states Lisa Humrich, vice president of marketing and product development, General Formulations. “We have been consistently living this message and mission for years, with an incredible team, and the widest range of solutions in the industry. It’s time to make it clear and get the word out with a new look and feel.”