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General Formulations Announces Global Rebrand

The company says its new brand is intentional, keeping with historical colors to signify the continuation of its mission statement

General Formulations rebrand
(Image courtesy General Formulations)

General Formulations (GF), a manufacturer of pressure-sensitive films, announces it is sharpening its focus through a global rebrand — and with that comes a new look and feel.

The company says its new brand is intentional, keeping with historical colors to signify the continuation of its mission statement (to provide high-quality, customer-driven solutions with exceptional service to the graphics industry), and the two dashes highlight its two main product categories: GF Print Solutions and GF Cut Solutions.

“It’s truly an exciting time for General Formulations,” states Lisa Humrich, vice president of marketing and product development, General Formulations. “We have been consistently living this message and mission for years, with an incredible team, and the widest range of solutions in the industry. It’s time to make it clear and get the word out with a new look and feel.”

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Today, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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