LaFata is said to have a long history within the vinyl industry — having served as VP of sales and marketing at Arlon and as COO at General Formulations. Most recently, LaFata was the president of Dunmore.
“To be able to lead Fellers alongside Tom is a phenomenal opportunity that I am truly honored to have,” says LaFata. “I share Tom’s vision of providing more value for our customers to enable them to improve their businesses and look forward to working with the entire team to achieve this goal.”
According to Fellers, LaFata brings extensive industry and operational experience along with deep vendor relationships that will help the company better serve its customers.
“I am thrilled to have Phil join our team during this transformative time. Phil and I have worked closely together throughout his career. He brings together a rare combination of operational expertise, enthusiasm, and strategic vision that will deliver accelerated value for our customers,” remarks Tom Brophy, CEO.