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Custom Ink Acquires Printfection

The deal follows Custom Ink’s recent acquisition of Swag.com

custom-ink-and-printfection
(Image courtesy Custom Ink)

Custom Ink, a custom apparel and accessories company, announces the acquisition of Printfection, an enterprise swag management platform. According to Printfection, the platform is used by companies to create, store, manage, track, and distribute their custom swag and gifts, so they can share branded products with customers, employees, prospects, and communities worldwide.

“Like Swag.com, which joined us in November, Printfection is a pioneer in swag management, and we believe they’ve built the leading platform for enterprise customers,” says Marc Katz, co-founder/CEO of Custom Ink. “In bringing together Printfection’s enterprise solution with Swag.com’s self-service model and Custom Ink’s own platform and scale, we’ve assembled a combination of talent, technology, and capabilities to meet the end-to-end swag needs of companies and organizations.”

According to Printfection, the company was founded by Casey Schorr and Kevin Materi in 2004 while they were students at the University of Denver. In 2014, the company pivoted from custom online apparel to a subscription model that provided ongoing swag management services to its customers. Since then, it has continued to build new functionality into the platform, including real-time inventory management, on-demand distribution, gift kitting, marketing giveaways, customer rewards, team member swag, and incentives for qualified leads.

Per the acquisition, Printfection will continue to operate as a largely independent unit, led by its founders, while the companies work together to make the platform available to Custom Ink’s existing enterprise customers and flesh out longer-term integration plans.

“Custom Ink, Swag.com, and Printfection share common DNA around custom products, customer focus, and community,“ says Printfection co-founder Casey Schorr. “We all believe custom apparel and other branded products can bring people together, elevate events, and strengthen communities, and this combination will elevate our ability to serve our existing and future customers with expanded resources, tools, and support.”

“This combination will help us deliver on our core mission to elevate the swag experience for our customers and their communities while allowing our customers to execute their swag initiatives with greater speed, quality, and support,” remarks Printfection co-founder Kevin Materi.

The financial terms of the acquisition were not disclosed. Vista Point Advisors acted as the exclusive advisor to Printfection.

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Marie Fennema

Marie Fennema is the editor of the GRAPHICS PRO Daily, covering news and guidance in apparel decoration, awards and engraving, and sign and digital printing.

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