Coloreel, with its technology for digitally dyeing embroidery thread, expands its business with the sale of four units with an additional new U.S. distribution partner ZSK Machines, a division of Notcina Corporation.
Sven Öquist, VP of sales at Coloreel Group AB comments, “This is a natural next step in our partnership with ZSK and enables us additional possibility to grow our business in the U.S. ZSK Machines has great reach into the U.S. embroidery market and provides excellent customer solutions and support. I am looking forward to many more units sold through our new distribution partnership.”
Bob Mattina, ZSK Embroidery, adds, “This is an exciting time for the textile market, and we are honored to serve the industry and support such incredible developments. We are looking forward to expanding the world of Coloreel and pushing the limits of embroidery.”
The company states in a press release, “We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.”