DALLAS-BSN Sports and Under Armour enter a partnership with Conference USA (C-USA). The athletic conference features member colleges from throughout the Southern U.S.
With the agreement, Under Armour provides apparel, footwear, and equipment support for C-USA championship games while BSN Sports services the partnership.
“We are thrilled with the service Under Armour and BSN Sports will provide for our membership at C-USA championships,” says Brian Mackin, C-USA deputy commissioner. “We are excited to partner with a cutting-edge apparel company focused on student-athlete performance.”
Through the partnership, C-USA joins Under Armour’s expansive nationwide roster of NCAA partners at colleges like University of California – Los Angeles, University of Notre Dame, Auburn University, and Yale University.
“We are excited to partner with Conference USA in elevating the performance and impact of their students and athletes,” says Todd Northrop, vice president of BSN Sports collegiate select division. “This strategic partnership provides the finest apparel and athletic products to the athletic teams, their fans, and the student body. We are proud to be their partner and pleased that we can elevate the student-athlete and fan experience.”
The news comes as the latest in a series of major collegiate deals for BSN Sports. In July 2019, the company inked a deal with Tennessee State University via Nike.
For more information, visit www.bsnsports.com.