Brother Announces Online Partner Portal

Brother International Corporation
Brother International Corporation

Brother International Corporation announces a new online partner portal that consolidates Brother’s partner products, tools, and training into a companywide partner relationship management (PRM) platform.

“Our goal with the new Brother Partner Portal is to maximize our amazing partners’ productivity by providing them with actionable insights and tools built for seamless access,” says Stephanie DeSanto, senior partner program development manager, Brother International Corporation. “We live and breathe Brother’s tagline ‘At Your Side,’ so ensuring a best-in-class partner experience has always been one of our highest priorities.”

The Brother Partner Portal provides a content and video library, co-branded assets, detailed product and solutions information, channel rebates, and access to Brother’s online knowledge center, rewards program, and service portal.

Zinfi, a PRM provider, powers the Brother Partner Portal and has given Brother detailed staff training should partners need hands-on support.

The portal will be rolled out through a phased approach over the coming months.

Allee Bruce

Alexandria Bruce

Alexandria Bruce is the former managing editor of GRAPHICS PRO magazine.

View all articles by Alexandria Bruce  

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