Shelton, Connecticut-based VITEC, which makes digital signage platforms and other content delivery systems, announces the hiring of Bryan Reksten as its new vice president of marketing.
His new company says Reksten built his career at some of the world’s most well-known companies, including Cisco, AT&T, and Comcast. Before joining VITEC, he led a global team tasked with delivering go-to-market strategies for Technicolor‘s Connected Home business unit as VP of global marketing. Prior to that role, he acted as Cisco’s chief of staff for the Connected Devices business unit, which was acquired by Technicolor in 2015, with business operations and process integration responsibility. At Cisco, Reksten also served as the senior manager of strategic marketing for the Service Provider Technology Group, where he managed an innovative cooperative marketing program, initiated consumer research studies on DVR product adoption, and consulted field marketing teams on best practices, according to his bio.
In his new role he will be overseeing and broadening VITEC’s market presence.
“As we enter our 31st year as an end-to-end video streaming solutions provider, we’re focused on strengthening our leadership and product offering to meet unprecedented market demand,” says Mark D’Addio, senior vice president for VITEC. “This new executive role is an important step in that investment. Bryan possesses keen marketing insight, industry knowledge, and a passion for technology that will be instrumental in expanding our marketing footprint.”