LONDON-According to New Musical Express (NME), a British music journalism website, English indie band The 1975 is stepping into sustainable apparel by repurposing old merchandise.
The band aims to cut down on apparel waste by printing on some of its oldest T-shirts with new logos and designs related to the band’s new album, “Notes On a Conditional Form” (NOACF). To take on this task, the group teamed up with environmental activist Greta Thunberg.
Frontman Matty Healy shared a video of the recycled and newly-printed T-shirts on Instagram, which first had the band’s 2013 tour dates on them.
Screengrabs from bandmember Matty Healy?’s Instagram video. (Images: Instagram)
The repurposed Ts now feature bright, luminescent design with the acronym NOACF, as well as prints that read “WAKE UP!” and “The 1975.”
In the caption to the Instagram video, Healy states, “We are not making new shirts for now. Unsustainable.” He continues, “This run is all old shirts (first album, early tours, etc.) that we had kept and have reprinted as your NOACF shirts.”
Fans can buy the reprinted T-shirts, but Healy also lets fans know they can bring any old band T to the Reading & Leeds music festival to receive the print update for free.
For more information, check out the full article here: https://www.nme.com/news/music/the-1975-take-step-into-sustainable-fashion-as-they-repurpose-old-merchandise.