No matter what you call them, promotional products and ad specialties have one thing in common: the proven effect of enhancing the image of and marketing strategy for any company incorporating them, either as a stand-alone or in conjunction with another piece.
From the various Promotional Products Association International (PPAI)-sponsored studies and surveys – conducted at such colleges as Louisiana State and Georgia Southern Universities – some interesting conclusions have been drawn. When a promotional product accompanies a request for referral, there were five times more referrals received than with an appeal letter alone. When a company adds a promotional product to its media mix, it can increase interest in the brand by as much as 69 percent and create a favorable impression of the brand 84 percent of the time.
These are excellent reasons why your clients ought to be integrating promotional products into their external and internal marketing plan. Chances are they already do, but they may not be getting those items from you. Use this information to plant the seed and offer opportunities to fulfill their promotional products needs the next time they come into your shop.
-Vince DiCecco, Your Personal Business Trainer
