A simple box of chocolates
Back in my twenties, I was a pretty terrible salesman. I was working for a label printing company, starving for commission, and terrified of being told “No.” So, naturally, I avoided making calls. Which is not ideal when your job is literally to make sales calls.
Thankfully, I had a sales manager who saw what I didn’t. He didn’t try to turn me into a sales robot or pump me up with empty pep talks. He just gave me a better way to measure success. “Don’t focus on the yeses,” he said. “Let’s count the no responses instead.” Once I hit 20 no responses in a day, I was done for the day. Suddenly, I was looking for reasons to make calls. I even had a favorite lead on my list, a candy company called Patsy’s Candies.
For six straight months, I got nowhere. But one day, dragging myself toward my 20 noes, I called anyway. And something weird happened. They put me through to the owner, who invited me to come in and meet with him. It turned out to be the largest sales of my career to that point, and with the newfound confidence, I asked him, “What changed?”
He didn’t say a word. He just handed me a box of Sees Candies, which is their biggest competitor. That was the gift they got from their current label supplier as a thank-you for the business. I didn’t close the deal because I finally nailed the perfect pitch or performed some kind of sales magic. I just kept showing up.
That’s what resilience looks like. It’s staying in the game, especially when you’re unsure. If you run a small business, pressure is part of the ride. But when you learn how to keep your cool, think clearly, and stay focused on what matters most, pressure stops being the villain. It becomes a training partner.
What’s pressure really about?
Pressure isn’t the event. It’s how we respond to events. The same situation can stress one person out and light a fire under someone else. Running a business brings pressure. Orders pile up. Customers change their minds. Equipment breaks. Someone on your team drops the ball. And somehow, you’re still expected to make decisions, keep things moving, and not completely lose your cool.
Now, let’s be honest. Some days it’s tempting to throw up your hands and say, “Forget it.” The question isn’t if the pressure will come. It’s how you’ll show up when it does. This is where the mindset shift comes in. Entrepreneurs aren’t built to just survive stress. We’re wired to get creative inside of it. That doesn’t mean you never feel the squeeze. It means you stop letting the pressure make your decisions for you.
When the going gets tough, successful entrepreneurs will ask, “What can I do next that will make a difference?” It’s a slight shift from looking for all the problems or reasons why things will not work, to insisting that there is always a solution somewhere if you’re willing to look and sacrifice your story.
One of the biggest myths out there is that the problem is time. But if you’ve ever had a full day open up on your calendar and somehow still didn’t get the important stuff done, you already know time isn’t the issue. It’s clarity. It’s staying cool enough to see what matters and then acting on it, one step at a time.
Pressure isn’t your enemy. It’s just loud. It gets in your head, speeds up your heart, and tries to rush your thinking. But you don’t have to play along if you intentionally slow it down and ask better questions. Take the next clear step.
Why resilience beats hustle every time
There’s this badge of honor people like to wear called hustle. Work harder and sleep less. But if hustle was the answer, we’d all be billionaires by now, as I don’t know many people who are not grinding themselves down. I fall into this trap, and I remind myself that resilience is different. It’s not about forcing your way through everything. It’s about keeping your peace when things get messy. Not ignoring the mess or making it your story that you share on social media.
When we talk about a resilient mindset, we’re really talking about trust and faith. Trusting that you can handle what comes and that it’s okay to pause and think instead of sprinting headfirst into every fire. A big part of this is learning how to think like an owner instead of an employee. Even employees will get miles ahead by changing their thinking. But thinking like an owner doesn’t mean taking on everything. It means you’re responsible for the bigger picture.
This came up for me and my wife, Kylene, not long ago. We were looking at how we spent our weekends. From Monday to Friday, we had it down. But Saturdays and Sundays? That’s where we hit a snag. I could feel her hesitating when I tried to plan anything business-related. Then I stumbled on a quote that said, “Use the weekend to build the life you want instead of trying to escape the life you have.” That said, to us, “Make choices your future self will thank you for.”
That’s what the entrepreneurial mindset is. Kylene grew up with a different rhythm. The weekend was for rest. And honestly, there’s nothing wrong with that. But what helped both of us was realizing we weren’t really talking about hours or schedules. We were talking about ownership. About being intentional with our time.
Whether that means spending Sunday sketching a new product idea or taking Monday morning off to eat lunch with your kid at school, the point is the same. You get to choose. And when you really own that, the pressure starts to lose its grip. You stop thinking in terms of “what I have to do” and start thinking in terms of “what I get to do.”
The goal here isn’t to pretend stress doesn’t exist. It’s to train your brain to respond differently when the stress shows up. And that starts by thinking like an entrepreneur, not an employee. Many business owners I work with seem to want to be an employee with an opinion. They want someone to tell them what to do until it gets uncomfortable, so they can blame someone else. We are all 100% responsible for our own business and life.
Staying cool when the going gets tough
There will be days when the orders are late, your inbox is on fire, and nothing seems to go right. I don’t need to tell you this; you are a business owner or professional in the graphics space. You’re doing your best, but it still feels like you’re being pulled in 10 different directions. And that’s when you need some simple tools to quiet the noise and bring your attention back to what matters.
Start with progress over perfection. If your brain wants to go into panic mode and start a hundred things at once, stop and set a timer. Pick one task and give it 20 minutes of focused effort. You’ll be amazed how that tiny win resets your whole system.
Ask better questions. Instead of, “Why is this happening to me?” try, “What is this teaching me, and how can I do it differently next time?” One question keeps you stuck in the story. The other one keeps you moving.
If you’ve got a big challenge staring you in the face, don’t just think about solving it. Think about who can help. Resilient people don’t try to muscle through everything alone. They lean on their community. That might be a mentor, a mastermind group, or even just a fellow business owner who understands what it’s like. I know from experience that surrounding yourself with people who challenge and support you can make a difference. If you feel like you are alone in this, reach out to me. It’s literally what I do.
Your mindset is your superpower
The biggest gift you can give your business is a mindset that knows how to stand up when the pressure comes. Not a mindset that ignores hard things, but one that says, “I can figure this out. I’m not alone. I’m built for this.”
When I look back at that moment with the candy company, I see it so clearly now. I didn’t get the win because I forced it. I got it because I kept showing up. That’s the choice we all have, every day. Will we let pressure shape our story? Or will we use it to sharpen our mindset?
You have more power than you think. You get to decide what you build. You get to choose how you respond. And most of all, you get to make decisions your future self will thank you for. You’ve got this.
