Communicate Exhibition Standards: Using hardware to create a visual experience

Too often installations are mounted with the notion of dressed-down hardware...

Awards and signage by nature are meant to be seen, to be scrutinized, and are created for the visual consumption of countless generations. Too often installations are mounted with the notion of dressed-down hardware intended to blend into the background of an environment or be hidden in the construction of an award. These efforts are always carried out with the best of intentions but fall short of communicating quality exhibition standards and harm the visual experience for the audience of the sign, artwork, or award.

Using hardware as a design element to enhance a sign or award can add to the aesthetics of the construction, drastically changing the way that a consumer views the organization and environment in which it exists.

-Chris Howard, Gyford StandOff Systems

Chris Howard

Chris Howard, MM has been working in Marketing and Product Development for 15 years in the fashion watch, handbag, and education industries. Formerly, he worked as the Marketing Coordinator at Gyford StandOff Systems. Howard holds a Masters of Management degree as well as certificates in Marketing and Visual Communication, combining his project management and continuous improvement knowledge with consumer decision-making models to create meaningful and timeless products and campaigns.

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Charlie Fox

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