When I think of all-over sublimation shirts and promotional products, I think of standing out from the crowd. Behind writing instruments, shirts are the most popular promotional product. Offering an all-over printed shirt is a great way to stand out from all of the less colorful, plain, screen-printed shirts.
With promotional products, the key is to maintain a low cost-per-impression. A well-designed all-over shirt is be worn over and over again compared to a regular T-shirt that blends in with the rest and cracks and fades over time. You have to design it so that it is subtle and not super loud like many all-over designs in order to get the masses to wear it on a regular basis.
You also need to design in the “smiles” so those slight blemishes around the collar and under the arms don’t stand out as much. But if you use a high-quality moisture-wicking garment, the value automatically increases drastically, and it will become that person’s favorite shirt. That means a higher value for the cost-per-impression and more importantly, the brand is getting a ton of exposure.
-Aaron Montgomery, 2 Regular Guys, MontCo Consulting