Bring All-Over Sublimation to Promotional Items

Behind writing instruments, shirts are the most popular promotional product.

When I think of all-over sublimation shirts and promotional products, I think of standing out from the crowd. Behind writing instruments, shirts are the most popular promotional product. Offering an all-over printed shirt is a great way to stand out from all of the less colorful, plain, screen-printed shirts.

With promotional products, the key is to maintain a low cost-per-impression. A well-designed all-over shirt is be worn over and over again compared to a regular T-shirt that blends in with the rest and cracks and fades over time. You have to design it so that it is subtle and not super loud like many all-over designs in order to get the masses to wear it on a regular basis.

You also need to design in the “smiles” so those slight blemishes around the collar and under the arms don’t stand out as much. But if you use a high-quality moisture-wicking garment, the value automatically increases drastically, and it will become that person’s favorite shirt. That means a higher value for the cost-per-impression and more importantly, the brand is getting a ton of exposure.

-Aaron Montgomery, 2 Regular Guys, MontCo Consulting

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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