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Why should I add 3-D or vacuum press sublimation to my product offerings?

3-D or vacuum press sublimation is a technique that is starting to come to light of the everyday sublimator due to the range of new products you can create. Because of the fact that metal inserts or clunky pucks are no longer needed to decorate curved items, a whole new world opens up.

There is a readily available product line of injection-molded items – these molds just need to be changed to white polyester-based material. Think things like personalized hairbrushes, kitchen utensils, gas pump handles, etc. Once the transfer media hurdle is overcome, this process becomes a lot more production friendly. Remember the sublimation market three or four years ago when the hottest thing was cell or mobile device cases? Those who were clearly adopters could not make cell phone cases fast enough for them. Today, the cell phone case market is reasonably strong, but nothing like the glory days. I see this being the case with the 3-D items. People will start asking for those items, and the ones who have taken the chance to become the front-runners will reap the benefits.

—MontCo Consulting, 2 Regular Guys

Aaron Montgomery

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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