Which products are successful in the cheer market?

For competitive cheerleading, cheer bows yield one of the highest profit margins of cheer market products. By sublimating on material like grosgrain ribbon, you can add customized designs like logos, monograms, and shapes. They cost so little to make, generally around $3, and you can easily sell them for $20-$30.

A strong companion to the personalized cheer bow is the cuff bracelet. Similar to the cheer bow, bracelets are fully customizable for adding school teams, leagues, or more personalized names and initials. With bracelets, you can also add crucial information for your company website and product number on the backside, so customers can easily reorder their customized product. The back side of the bracelet will not necessarily sublimate as well as the front, but it still works for printing key text information. 

-David Gross, Condé

Condé Systems president

David Gross

David Gross is the president of Condé Systems, Inc. For over 30 years, he has developed and built the Mobile, Alabama based company into the premier source for printers, substrates, and consumables serving the sublimation and digital heat transfer industries. David's goal has always been to provide business owners the superior guidance and resources needed to be successful at these exciting and profitable decorating technologies. Gross regularly contributed articles to A&E magazine as part of his “Road to Sublimation Success” series and continues to contribute to GRAPHICS PRO. He has co-authored several books including RTSS: Harnessing the Power of Sublimation for Outstanding Profits, RTSS: Cashing In On The ChromaLuxe Revolution, The Sublimation Journal, and others. He can be reached by email at

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Charlie Fox

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