EducationQ&A

What should retailers consider when setting up their showroom?

We all have prime real estate in our showroom where every client can see what we offer. Do you have the best, most profitable items you offer highlighted in this special area? This is often something you specialize in or is a product that brands your business. Maybe you have a line of custom badges you have made for your best client and it would be easy to slightly change the process and adjust for other clients.

A few years ago, a friend of mine showed me his display of badges on his front counter. He said he makes a badge to include in every order. The badges are custom-made to have the group or organization’s logo on them with a personal name(s). He might look up the CEO or president of the company, and then he makes a badge for that person as well as one for the person picking up the order. This has made our friend’s company a lot of sales and has opened doors to other business.

Everyone likes seeing their name on something. I am sure that you have or can come up with an item(s) that make you and your company different. Try it and the make sure those items are in the best traffic area.

   —A-1 Awards

Steve Photos 2 1 e1586960948503

Stephen L. Capper

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

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