What should be considered to attract the right customers?

Aaron Montgomery January 2, 2020

1 minute read

When I’m involved with the process of attracting the right customers, I always start with actually giving this target customer a name. By naming them, it tricks your brain into thinking about the conversations you are going to have with this person and how you will connect to an actual person. This is always better marketing than trying to connect with a thing or number.

Then dive into the real goods of why they are the right customer for you. What makes them fun to work with? Why would they (or do they) come to you for their needs? What about this customer makes them different than the customers who are hard to work with? What type of projects does this customer do with you that are profitable and fun?

—MontCo Consulting, 2 Regular Guys

Aaron Montgomery January 2, 2020

1 minute read

Aaron Montgomery

Our Success Group

Aaron Montgomery is certified by New York Times best-selling author Jack Canfield as a Success Principles Trainer and has nearly 30 years of experience providing essential support to small businesses. His company, Our Success Group, assists with setting and reaching goals, creating a solid business plan, knowing their numbers for a better pricing strategy, and establishing a customer-focused approach while devising a targeted marketing strategy. He is the author of the business foundation book ‘The FUNdamentals of Business Success.’ He is the Co-Founder of a facilitated 6-month Mastermind collective called Radical Goal-Getters. You can also find him hosting a weekly show called Small Business Saturdays and co-hosting the 2 Regular Guys Podcast.

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