The concept of photo gifts is to create a high-margin product that is built around a photograph that captures the essence of a person, special moment, or memorable event. Typically, that image is further enhanced with graphics and text, with the end result being a custom creation that is personalized for the recipient. When it comes to high-quality photographic reproduction, intense color clarity, and image longevity, one process stands above the rest – sublimation.
Photo gifting is a realistic option for almost any businesses involved with embellishment services, as it makes use of the same concepts as your current business operation. You process images, add graphics, generate text, and apply the resulting image to a blank substrate in order to create the final product – a customized, high-margin profit-maker. The cost is low, the production is quick, and the opportunities are vast. In reality, the hardest part of photo gifting is taking the picture!
—Sawgrass
