Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We even had a Marine bring in a missile launcher from an Apache Helicopter he wanted help in personalizing for a retirement.
However, the most popular question has become, “How fast can I get this done?” Fast results and quick delivery is becoming a part of everyday life.
My take is that personalization that is meaningful and attractive takes time – we specialize in quality and taking the time to make our product a meaningful recognition of the person receiving it. Most shops around us turn down all rush requests. We accommodate whenever we can. It just gets more difficult as the expectations grow.
-Bob Hagel, Eagle’s Mark