What is the most popular question you get from customers in your awards shop, and how do you approach it?

Customers want to personalize just about everything. One of the biggest questions we receive is, “Can I engrave this?” We even had a Marine bring in a missile launcher from an Apache Helicopter he wanted help in personalizing for a retirement.

However, the most popular question has become, “How fast can I get this done?” Fast results and quick delivery is becoming a part of everyday life.

My take is that personalization that is meaningful and attractive takes time – we specialize in quality and taking the time to make our product a meaningful recognition of the person receiving it. Most shops around us turn down all rush requests. We accommodate whenever we can. It just gets more difficult as the expectations grow.

-Bob Hagel, Eagle’s Mark


Bob Hagel

Bob Hagel and his wife Dana offered a full line of personalized products using laser engraving, sandcarving, and full-color UV direct print on products for nearly 20 years. The pair sold their 17-year-business Eagle’s Mark Awards & Signs in September 2020. Bob remains an expert in the awards, recognition, and signage industries while he enjoys retirement.

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