First and foremost, adding sublimation checks a pretty unique box for the apparel decorator that allows them to offer other products outside of apparel and become more of a one-stop shop.
Sublimation is an excellent add-on for existing apparel decorators. For example, if you are a screen printer, adding sublimation gives you the ability to offer “while-you-wait” options and a super-fast turnaround that’s not easily achieved with analog technology.
Sublimation also allows you to offer garments that many times have a higher perceived value than the standard cotton shirt. The ink is bonding permanently to the shirt, it does not wash out or fade over time, and there is no thick rubbery feel to the print. Also in your marketing, you can now offer moisture-wicking, athletic leisurewear.
Lastly, it allows you to get creative and think outside of the box. Because sublimation has no “hand,” it lends itself exceptionally well to decorating on the sleeves, sides, and shoulders to produce an all-over look. The profit margin versus your cost to create the all-over look is much in favor of the apparel sublimator.