The clever trick about buzz words is to monitor what the bots are recording.
By spending a few minutes on Google, you can get a good look at what the most popular words are at any given time. Simply do a search using any keywords related to awards and engraving, and scroll to the bottom of the page. There you will find a section titled “Searches related to,” and behold, you have several more suggestions that actual users have been using when browsing for your products.
These are valuable keywords to integrate into your website copy and even create hashtags for your social media posts.
-Kelly “Rags” Ragland, Rags to Stitches Productions
