What are some markets I should target for custom-cast awards?

Some of the target accounts for premium custom-cast awards include:

  • Insurance companies
  • Car dealerships
  • Manufacturers that sell through distributors – distributor awards, highest volume distributor plaques, etc.
  • Fortune 500 companies that have a head office in your area
  • Real-estate companies
  • Hospitals and charities (fundraising entities always reward their largest contributors)

To let your customers and prospect accounts know that you offer a custom-cast metal awards program, create a product-specific brochure. Most cast metal manufacturers can help you create this brochure with project art, design guidelines, etc. Once you have created this custom brochure, you can use direct mail, email campaigns, and prospect calls to spread the word through your working territory.


Ken Auty

Ken Auty joined FusionCast in 2011. Ken is a leader in marketing and new business development for both national and international markets. With over 25 years experience in product development, marketing, and sales, Ken is applying his strong expertise at FusionCast as they launch their patented Engineered Cast Metal process into North America and beyond.

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