Where is the current demand for individualized products coming from?
A big part of the demand is the noisy world we now live in being connected 24/7. We want to be able to stand out from the crowd and be different. Plus, we are far more used to personalization in general.
I no longer get a newspaper that is the same as the newspaper my neighbor got, I now receive the news personalized for me via Twitter or Google. So why can’t I have my own shirt, socks, or decorated mug that is all me?
Digital technology like DTG, sublimation, etc. are certainly driving this from a print production side and then adding in e-commerce and automation, this now allows producers to customize each piece and fit it right into their regular workflow. No extra handling, customer interactions, or hand-holding, so it becomes affordable for everyone to have their own item.
Editor’s note: These and other questions are answered and discussed by Todd Downing and Aaron Montgomery of Our Success Group regularly as a way to continue to commune with the Our Success Group family during the COVID-19 pandemic. You can find these live videos called Q&A With Todd and Aaron over at www.liveosg.com.
