Tips
The Benefits of Attending Trade Shows
And don't limit yourself to only attending trade shows in your field.
It can be difficult to locate products that are unique yet affordable, and what works in one area might not work in another. For the most part, you must attend different trade shows, like jewelry shows, sign shows, gift shows, and others. If you only attend trade shows in your field, you make your selection from the same place all of your competition attends in order to assemble their lines. If your product line isn’t different, then two factors will likely determine if you make the sale. One determination is the price, and then, of course, the other is the service.
-Stephen L. Capper, A-1 Awards
