Relevance of Event-Based Marketing in the Digital Age

Trade shows, street markets, community events - how much weight do these hold in today's world?

All of these events are great opportunities for face-to-face interaction with your customers and potential customers. It can be difficult to track the return on investment at events like this because your absence can say more about your business than your attendance. Have a goal before the event that you plan on tracking after the event is done. This goal can be a variety of things including obtaining new customers, making sales, or scanning leads. Make sure that the trackable piece of data you’re using is the same for every show and event. You can then take the cost of doing a show or an event and divide it by the goal to decide which events are most cost effective. Using this method also allows you to determine which shows you should focus more on, and which ones aren’t worth the investment for your business. 

-Aaron Montgomery, 2 Regular Guys, MontCo Consultin

Bonus read: Regional Events for Awards Retailers to Capitalize On

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast ( He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released

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