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Specialty Graphics: Sign, Window, and Architectural Films

The point of signs, signage, and POP displays is to get attention. Designers should consider special effects films. For example, some of the special effects in Avery Dennison’s line include confetti, glow-in-the-dark, and kaleidoscope. Similar available products from other companies all help your signage stand out.

Also in the signage area is a high-performance cut vinyl film that is great for lettering and intricate designs for plotter cutting and weeding. It comes in a wide variety of colors with new technology that enhances shelf life and gives operators more flexibility and time to stage production and implement their projects.

Window film remains an important product in the market. Specialty films in this category include cast vinyl films that provide the look and feel of real etched glass or frosted glass at a fraction of the cost of sandcarving or acid-etching glass.

You may find an unfilled need in your market for anti-graffiti or anti-scratch laminates in locations that are prone to graffiti. Think about storefront graphics, mass transit stations, rolling stock, free-standing USPS boxes, and even semi-trailers. Protective films designed primarily for automotive applications also work well on some architectural surfaces.

Paint protection film isn’t the only specialty product that has applications beyond its intended market. Different customers of ours are using vehicle-wrapping films to customize home appliances, medical equipment, and even prosthetics. One shop uses our wrapping film as the outer layer on their multi-layer anti-graffiti film product. When they got an order for protective face shields, they found the wrapping film was perfect as part of the adjustable headband they designed.

Cindy Richards

Avery Dennison Graphics Solutions

Cindy Richards is territory manager and regional technical specialist with Avery Dennison Graphics Solutions.

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