Q&A

Where is the current demand for individualized products coming from?

A big part of the demand is the noisy world we now live in being connected 24/7. We want to be able to stand out from the crowd and be different. Plus, we are far more used to personalization in general.

I no longer get a newspaper that is the same as the newspaper my neighbor got, I now receive the news personalized for me via Twitter or Google. So why can’t I have my own shirt, socks, or decorated mug that is all me?

Digital technology like DTG, sublimation, etc. are certainly driving this from a print production side and then adding in e-commerce and automation, this now allows producers to customize each piece and fit it right into their regular workflow. No extra handling, customer interactions, or hand-holding, so it becomes affordable for everyone to have their own item.


Editor’s note: These and other questions are answered and discussed by Todd Downing and Aaron Montgomery of Our Success Group regularly as a way to continue to commune with the Our Success Group family during the COVID-19 pandemic. You can find these live videos called Q&A With Todd and Aaron over at www.liveosg.com.

Tags
Show More

Aaron Montgomery

Aaron Montgomery is the co-founder of OurSuccessGroup.com. Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast (www.2regularguys.com) He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released smallbusinesssaturdayspodcast.com.

Related Articles

Back to top button
Close