Where is the current demand for individualized products coming from?

A big part of the demand is the noisy world we now live in being connected 24/7. We want to be able to stand out from the crowd and be different. Plus, we are far more used to personalization in general.

I no longer get a newspaper that is the same as the newspaper my neighbor got, I now receive the news personalized for me via Twitter or Google. So why can’t I have my own shirt, socks, or decorated mug that is all me?

Digital technology like DTG, sublimation, etc. are certainly driving this from a print production side and then adding in e-commerce and automation, this now allows producers to customize each piece and fit it right into their regular workflow. No extra handling, customer interactions, or hand-holding, so it becomes affordable for everyone to have their own item.

Editor’s note: These and other questions are answered and discussed by Todd Downing and Aaron Montgomery of Our Success Group regularly as a way to continue to commune with the Our Success Group family during the COVID-19 pandemic. You can find these live videos called Q&A With Todd and Aaron over at www.liveosg.com.

Aaron Montgomery 2019

Aaron Montgomery

Aaron Montgomery is the co-founder of OurSuccessGroup.com. Its goal is to help 1,000+ businesses in 2020 reach their idea of success through training, community, and accountability. Aaron has 25+ years of experience with personalized products and small business development. You can also find Aaron co-hosting 2 Regular Guys podcast (www.2regularguys.com) He also has his own podcast channel and produces weekly live videos called Small Business Saturdays Series. New episodes are released smallbusinesssaturdayspodcast.com.

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