Q&A

What are some target markets for bus wraps?

In addition to city and local transit buses, much of our bus work is for retirement communities, schools, and churches. Other potential customers include college shuttles and the medical field. All of these business types are a great place to start marketing your wrap services. The large panels allow for excellent advertising or company branding.

Remember, a full wrap isn’t necessary for effective advertising if it’s not within your customer’s budget. By offering a range of coverage and pricing, you’ll be able to communicate options that may fit their budget, whether they need one bus or an entire fleet wrapped.

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Charity Jackson

Charity Jackson is owner of Visual Horizons Custom signs, a full-service commercial sign company based in Modesto, Calif.  She has been in business since 1995 and specializes in vehicle wraps, design and project management and workflow. You can visit her Web site at www.vhsigns.com.

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