Education
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What is something different I can offer in my awards shop?
Using decorative plates as awards has become an increasingly attractive option simply because there are so many different variations and…
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The Digital Eye: Working with Graphic Formats
There are basically two types of graphics files. Raster (also sometimes called Bitmap) images are composed of square, colored pixels…
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6 Tips for Getting a Heat Printing Business Off the Ground
Starting a T-shirt business, especially if you are going to be utilizing a heat press, is relatively easy. There aren’t…
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How can screen-printed transfers benefit e-commerce retailers?
Screen-printed transfers make perfect sense for an e-commerce retailer. Whether through Etsy, Amazon, or a personal e-commerce platform, screen-printed transfers allow…
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Using the Amortization Table to Understand Your Finances
If you don’t learn to keep a percentage of what you make, then you will never catch up and life…
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Branding with Jay Busselle
Jay Busselle of Equipment Zone talks branding with Printwear. Don’t miss these major takeaways: Branding is critical Businesses often get branding…
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How can shops accurately estimate production time for an embroidery order?
Embroidery is based on stitch count, average production capacity, and the number of heads you run. It’s best to be…
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What is the best bit type for rotary engraving plastic sheet?
Using the proper tool for the type of engraving you are doing is essential. When engraving plastic sheet used in…
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What should those new to UV-LED know about the equipment and process?
As you dive into UV print, it is easy to get overwhelmed with opportunities to go after with your new…
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What are the most popular glass and crystal products awards retailers should always stock?
There isn’t one style of crystal award that is more popular than another. When your customers are looking for a…
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What is a new sublimation product I should try this year?
A great product that has been successful and has continued to expand is the car coaster. Most everyone has a…
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What should you keep in mind when sandcarving barware?
Keep an open mind when exploring the barware niche. There is a higher perceived value when it comes to sandcarving…
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What are some affordable advertising options for my business?
Affordable media advertising is difficult to find these days. Your local online Patch is one possibility. Another is Nextdoor, the…
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What value do add-ons and non-apparel promotional products have for shop owners?
Apparel decorators printing T-shirts for local sports teams, schools, businesses, and events are looking for ways to increase sales and…
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Maximize Your Pet-Related Sales
A thought process to follow for maximizing your pet-related sales is to “think outside the collar.” What I mean is…
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Seek Fresh Testimonials to Market Your Business
One of the easiest things you can do to market on a tight budget is to solicit referrals and testimonials.…
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