EducationQ&A

How has the sublimation ink market changed in the recent years?

The past few years have really been exciting for the sublimation industry. Technology has advanced to focus on the needs of customers, which has resulted in new inks and systems that have raised the bar for color, definition, efficiency, and quality.

Today’s sublimation inks have a much wider gamut, delivering a broader range of colors with a higher yield. We also now have ink sets for specific applications, such as fluorescent spot colors and professional photographic reproduction.

Sublimation systems are easier to use, more reliable, and deliver greater clarity and precision for higher definition prints than ever.

-Jimmy Lamb, Sawgrass

jimmylambsawgrass

Jimmy Lamb

Jimmy Lamb has 25+ years of product decoration business experience, as well as extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. Currently, he works with Sawgrass Technologies as the manager of communication and education, where he has been instrumental in developing its educational seminars and webinars.

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