As creators of promotional products, we can show that we believe in our product by creating garments and accessories featuring our shop’s logo. These can be applied to incentive gifts and apparel for employees to wear.
You don’t necessarily need to invest heavily to do a little product-based self-promotion. You can easily use items sitting in your dead stock or take advantage of low-priced closeouts. Embroider garments for your crew to promote your shop wherever they go, and stack up some giveaway pieces to keep on hand. These can be inserted into orders to give your customers that little something extra to keep your brand top of mind.
—ErichCampbell.com
