Paul Crocker has accumulated over 20 years of experience pursuing his passion for the art and science of customer centric marketing. A pioneer of Search Engine Marketing, Paul also spent 10 years running his freelance consulting company Spider SEM — a firm that specialized in helping small companies build and maintain profitable search campaigns to drive growth in their businesses. Paul entered the DTG industry in 2014 launching several new DTG printers with Anajet and Ricoh DTG as their Marketing Director. In 2020, Paul joined forces with Karl and Adam to launch DTG Connection.