Lisa Pfeifer is an independent sales representative for SWF Stitch It International. She also owns and operates The Outer Layer in Ohio for ten years now, providing custom projects like varsity jackets, corporate logo wear, hats, gifts, uniforms of all types, awards, and even shoes and boots. Her practical embroidery and business experience over the years have made her an expert, providing embroidery tips and knowledge on the best SWF embroidery equipment for different business needs. For more information on Stitch It International, visit www.stitchitintl.com.