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Tips
8 Suggestions & Tactics for Selling Direct-to-Garment Printing
Are you trying to keep it a secret? Stop doing that! You can’t afford to wait for the phone to…
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Tips
Improving Your Social Media Approach
People in our industry often tell me they don’t have time for social media marketing. Many apparel and promo companies…
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Tips
5 Keys to Promo and Apparel Marketing Success
Successful campaigns, promotions, and events are carefully researched and planned. They may take into consideration hundreds of logistical points, but I would…
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Tips
Professional Promotion: How to Promote Your Business on LinkedIn
Marketing and promoting your small business on LinkedIn can make a lot of sense. However, LinkedIn is much more than…
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Tips
How to Automate Social Posts for Your Business
As a small business owner, you most likely have a lot of tasks to juggle on a daily basis. Adding…
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Tips
Making it Count: 10 Strategic Questions for the Trade Show Floor
This tip appears in a longer blog by Jay Busselle on trade show advice. Read the full blog entry here.…
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Tips
Picture It: How to Share Photos that Promote Your Products and Services
When you’re building a Facebook business page, one of the first things you’ll want to consider is what kind of…
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I’ve seen places online that offer logo design for $5. Is it really too good to be true?
Yes, it’s true that there are websites with design contests, crowdsourcing, and the so-called “gig” or “sharing economy” that claim…
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Tips
11 Things to Know When Attending a Trade Show
Walking a full-size trade show for two or three days is often exhausting. It’s worth the money to stay at…
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How much should I pay for a new logo design?
Some people pay a little for a logo and some pay a lot! The total cost for the Nike logo…
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What are the most important digital marketing metrics (not just social media metrics) my business should monitor regularly?
Visitors: The number of visitors who have spent time on your website. This is the metric that will help measure…
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How can social media be a useful tool for my business?
I’ve been asked by many people running successful businesses whether social media is just a waste of time or not.…
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