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Education
The Missing Piece to Your Customer’s Puzzle
Your brand proposition There is a reason why customers choose you over others. Your product/service list is just a menu:…
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Education
Body Language in Public Speaking
The art of public speaking Even if you are a one-person shop, you will need to speak to others in…
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Education
You Can’t Sell What You Can’t See
Ever read Aesop’s fable, “The Ant and the Grasshopper?” It applies to your business. Don’t be the grasshopper The fable…
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Education
Losing Business? The Problem May Not Be Your People
You are not losing business because of bad employees. Your automation could be driving your customers away. A recent customer…
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Education
If You Don’t Ask, the Answer Will Always Be No
“Hope is the quintessential human delusion” – The Matrix Reloaded If you want something — a sale, a raise, some…
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Education
PSA: Marketing is Not Ads and Brochures
Let’s perform an exercise. I’ll describe something, and you guess what it is. Picture a tall glass with ice cubes…
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Education
How to Foster Employee Success and Attract Excellent Talent
In the war for talent, your business needs to be an accelerant. What is an accelerant? The original Voyager 1…
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Education
Dealing with Competition
Jeff Bezos famously said, “The most important single thing is to focus obsessively on the customer.” Jeff never offered a…
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Education
Your Company Is a Boat and You Are the Captain
The perfect setting for a team-building exercise is on a sailboat in the open water. Sailing requires cooperation, quick transitions,…
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Education
Corporate vs. Personal Social Media
More than half of Fortune 500 CEOs have no presence on social media at all. This is a wasted opportunity.…
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Education
Hire Slow, Fire Fast: Managing Employees Post-Pandemic
Rules matter: When bad behavior goes unpunished, the entire team suffers. In Part 2 of this series, we talked about…
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Education
Managing Employees Post-Pandemic: Build a Career Path
The CFO asks, “What if we invest in them and they leave?” The CEO says, “What if we don’t, and…
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Education
Managing Employees Post-Pandemic: Praise in Public
Economists and talking heads on the news are predicting the “Great Resignation.” They’re saying now that the pandemic is close…
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Education
Your Business Can’t Do Everything
If you try to do everything, you’ll do nothing well. Product mix The definition of all the things you offer…
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Education
The Feedback Kaleidoscope
Customer feedback comes in multiple forms. None of them are perfect. Here are some famous quotes every marketer should recognize:…
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Education
The 5 Stages of the Brand Journey
Just like customer journeys, brands have travels of their own. If your business depends on you, you don’t own a…
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