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Education
Staying Consistent in your Business
I love the opportunities I am getting to work with people on the “working on“ part of their business, which…
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Education
Business Cycles for Success
As new business owners, or ones still trying to find their footing, the shiny objects can be hard to ignore.…
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Education
The Secret to Making Business Decisions
The speed at which marketing strategies, technology, and social media change the business landscape has never been seen before. Social…
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Education
How Valuable is a Business Coach to a Shop Owner?
Success is a team sport, no matter the size of your business. And all great teams have a coach whose…
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Education
How to Improve Your Business Planning Process
I’m a huge proponent of business planning. But I get that many people feel the business plan has about the…
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Education
3 Quick Customer Service Tips
Many people believe that customer service means you have to bend over backward, always saying yes to anyone with money.…
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Education
Keep Score for Success
3% of people have measurable, written goals for their life. Also, 3% of the population owns 90% of the resources…
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Education
Be Willing to Pay the Price
We all know an overnight success right? Wrong! Even the successful people or companies that seem to show up out…
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Education
Believe in Yourself and Your Business
Entrepreneurs and small business owners are a different breed for sure. When faced with the knowledge that over 85% of…
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Education
How to Tackle Price Conversations for Customized Products
Companies are having to “sell” in a whole different way, and part of that is just leaving the cost per…
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Education
Do Something You Are Proud Of
What was the last thing you did inside your business that you were proud of? That should be the goal…
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Education
Continuing Education for the Win
This article appears in the December issue of GRAPHICS PRO. To make sure you don’t miss out on other industry-focused…
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Education
Preparing Your Online Store for Increased Traffic This Holiday Season
With the fourth quarter started, that means the holiday rush for many decorators is right around the corner. If you…
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How Customization Businesses Can Drive Traffic to Their E-Commerce Sites
As much as I would love to report that all you have to do is build a good site and…
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Education
Embracing Technology to Navigate the Back-to-School Market
Our industry, especially the back-to-school and sports market, has been built on face-to-face interactions, handshakes, and onsite selling. Because of…
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Education
Knowing When to Purchase New Equipment
In my 20 years in this customization industry, I have seen several people with way more equipment than needed. I…
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