Adding Value to Sublimated Products
Have you tried these two approached to adding value to your sublimation offerings?
Adding value to your sublimation offerings is what can surely set this decoration apart from the other methods. How can you add extra value to your product and increase profit?
This is where you have to think about pricing sublimation differently than, for example, screen printing. You should not have a price list that gives the customer price breaks depending on the amount purchased. With sublimation, you can gain some efficiency with quantity, but because there is no front-end setup, those efficiencies are only in buying of the base product and pressing more at one time. In sublimation, it’s necessary to come up with creative ways to add value.
The first value-added tool you should use is personalization. This is something you sell to your customers. Instead of having 1,000 mousepads with a single-color logo, the customer can spend a little more for full-color mousepads bought in smaller quantities that are personalized to fit all of their needs. Maybe your business customers’ top employees get their own mousepad with their name on it, or they’re looking to do personalized socks for everyone?
The second way to add perceived value is to describe your product differently, so the customer sees it as being more valuable. For example, if you are selling garments, you are not selling a T-shirt, you are selling moisture-wicking activewear decorated to last the life of the garment.
Armed with the above information, I hope that everyone can become a profitable sublimation decorator. It just takes a different approach, a little market research, and being creative in your marketing strategy.
