What makes a marketing campaign effective?

Any time you do an ad or promotional campaign, you should follow this checklist of an effective marketing campaign:

• It presents a clear, telegraphic storyline;
• It satisfies a need;
• The offer includes something special;
• There is a logical reason for the offer (e.g. season, occasion, etc.);
• There is a sense of urgency to act;
• It has understandable directions to action;
• You re-emphasize the unique value proposition of the offer.

-Vince DiCecco, Your Personal Business Trainer