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The True Purpose of a Business Card

Evoke interest with prospective clients.

A business card should serve the same function as an elevator pitch – to evoke questions and stimulate interest in doing business with you. For that reason, your company tagline should be included.

Consider the business card as a corporate artifact – when you hand one to a prospect, client, or business contact, you leave behind a piece of your company and yourself. The secret is to make it something that people don’t want to throw away or lose because of its perceived value. The card should make a good impression but shouldn’t be a struggle to read. Too much information clutters the design and decreases the impact. Consider the information on your business card like perfume or cologne – it only takes one or two drops to produce the desired effect.

-Vince DiCecco, Your Personal Business Trainer

vince dicecco

Vince DiCecco

Your Personal Business Trainer

Vince is a dynamic seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to businesses looking to profit and sharpen their competitive edge.

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